Established in 1989.
FOCUS: Aware.org, originally known as ARA (Association for Responsible Alcohol Use), has a long history—its roots date back to 1989 when it was first registered as an organisation in South Africa. It was relaunched and rebranded as Aware.org on 30 November 2017, evolving into what it is today: a modern, evidence-driven non-profit focused on alcohol harm reduction. Aware.org is dedicated to promoting and supporting the responsible use of alcohol. Our programmes target specific areas of harmful alcohol use, including underage drinking, consuming alcohol during pregnancy, and road safety. Utilising recognised behaviour change approaches and informed interventions, an initiative of the alcohol industry in South Africa, collaborates with organisations experienced in the prioritised areas of action.
