Association for Alcohol Responsibility and Education (Aware.org)

Established in 1989.

FOCUS:Aware.org is dedicated to ensuring that those who choose to use alcohol, do so responsibly.

Funded by the South African alcohol Industry, Aware.org’s core mandate is to promote responsible consumption of alcohol and reduce its harmful use. Aware.org supports a “whole-of-society” approach that combines the efforts of different role-players to change individual behaviour and positively influence our country’s drinking culture and environment.

Our programmes are informed by research and data with a focus on specific key forms of alcohol use that cause serious harm – particularly underage drinking, drinking and driving and drinking during pregnancy.