Organisation Profile:
Established in 2019.
FOCUS TRASA was established to provide the South African Wine Industry with a central association that provides support and information to tasting rooms across all regions. Support services include setting industry-wide service standards, annual audits of the tasting rooms, and basic training materials. Information on all facets of tasting rooms and wine tourism (including pricing, offerings and tourism information) will be available in a centralised database, allowing wineries easy access to evaluate and compare.
